An innovative video format with maximum branding impact
plista’s In-Article Video helps you place videos right within users’ natural flow of reading for maximum attention. As a user-initiated format, videos expand between the paragraphs of an article only when users scroll down. Playing begins when the video is 100% visible, and pauses when visibility is less than 50%. Sound is played only by click on the mute/unmute button.
on a CPM Basis
based on over 40 algorithms (behavioral, semantic and geo-targeting, etc.)
conversion pixel, hash identifier or external monitoring tools
e.g. ad optimization, campaign management, reports, etc.
Benefits for your campaign
High visibility rates thanks to placement in users’ natural flow of reading
Great user engagement
Users want to hear your message – playback only starts upon user initiation
Positive brand perception
A user-friendly format that does not disturb readers
High user relevance
Precise, user-centric delivery thanks to plista’s proprietary Recommendation Technology
plista’s recommendation platform comprises thousands of premium publishers and their audiences
Find latest TechSpecs sheets at Download Center