Leverage the full potential of mobile advertising

Mobile Smart Media Ads are the intelligent alternative to conventional mobile ads. This attention-grabbing format is split into two phases: first a creative initial banner sparks the user’s interest, without seeming intrusive, and only when the user actually interacts with the ad does it expand fully, offering a variety of interactive features combined with individual design. MSMAs thereby generate a high level of user engagement and sustainable advertising contact with your advertising message. This allows us to fully leverage the functions of mobile devices and create a unique brand experience perfectly tailored to your campaign goals.


on a CPM Basis


of served impressions

Accurate targeting of your audience

based on over 40 algorithms (behavioral, semantic and geo-targeting, etc.)

All-inclusive service

e.g. ad optimization, campaign management, reports, etc.

Benefits for your campaign

High user engagement

Thanks to the interactive component, users engage more intensively with your message

Maximum information density

The combination of an interactive banner and video makes your ads particularly effective

Premium reach

plista’s recommendation platform comprises thousands of premium publishers and their audiences

Perfect visibility on mobile devices

Looks great even on small screens

Ad creation at plista

Interaction Design
Best Practice
Quality Assurance
  • Engaging users in interaction is essential to transporting advertising messages.

    We develop interactive creatives with UI techniques ranging from mouseover effects to swipe gestures or even forms. What is your announcement?
  • For an optimal user experience ad development today needs best practice in all fields.

    Ad implementation at plista is always up-to-date with the latest standards and paradigms in modern web development. Advertise good, better or best?
  • Years of professional ad development taught us how to maintain quality across all platforms.

    As a supplier of high-class advertisement we make sure to watch carefully over every step of the production chain. Prepared for quality?

Maximal User-Experience with interactive Features

MSMAs are not a standard advertising format, but an individual one that plista develops in cooperation with you, including that dozens of features that can be flexibly combined and perfectly tailored to your campaign goals.

Basic Features

  • Expand
  • Multiple Clickout
  • Store Locator

Presentation Features

  • Gallery
  • 360 view
  • Countdown
  • Video

Creativity Features

  • Drag & Drop
  • Puzzle
  • Wipeable

Social Media Features

  • Share (Facebook, Twitter, WhattsApp)
  • Twitter Feed

Technical Specification

Find latest TechSpecs sheets at Download Center