Videos your target audience wants to see

plista’s Native Video Ads deliver your video in a user-initiated, expandable format – readers pro-actively engage with your content. Videos are placed amidst editorial recommendations and only expand to start playing by mouseover (desktop) or touching the ad (mobile). Furthermore, there is the opportunity of combining the video with an interactive element (action box) inviting the user to take action.


on a CPC or CPE basis

Audience Targeting

based on over 40 algorithms (behavioral, semantic and geo-targeting, etc.)

Precise tracking

conversion pixel, hash identifier or external monitoring tools

All-inclusive service

e.g. ad optimization, campaign management, reports, etc.

Benefits for your campaign

Better return on investment (ROI)

Improved results by combining branding (video) and performance (action box)

Active sales promotion

Drive app downloads, product purchases or lead generation with the action box

Positive brand perception

Voluntary ad consumption due to the user-initiated format (no scattering losses)

Premium reach

plista’s recommendation platform comprises thousands of premium publishers and their premium audiences

Optimized for mobile devices

Expandable format works great on smartphones and tablets

High user acceptance

Native placement in users’ flow of reading coupled with user-centric delivery

Technical Specification

Find latest TechSpecs sheets at Download Center